The AI, an Amazon spokesperson told Insider, isn't based on an open source model like versions being developed by other Big Tech companies but, rather, a proprietary LLM called Alexa Teacher Model. We weren't eager to trust Amazon with such AI usage however, Amazon is reportedly shifting some of that invasive AI energy to Alexa.Ī report from Insider on Tuesday cited a 'leaked document' titled 'Alexa LLM Entertainment Use Cases.' It reportedly details plans to make Alexa more capable of 'thinking vs.

Can generative AI generate Alexa revenue?Īmazon reportedly tried incorporating more AI into Halo before killing it-like having trackers leverage a smartphone camera and computer vision to analyze and share user workout data with Amazon. Amazon is also enduring its largest round of layoffs and last week announced it is discontinuing Halo fitness and sleep trackers.

Alexa was reportedly set to lose $10 billion in 2022, per an Insider report, and had failed to sufficiently engage users in ways that make Amazon money. It's no secret that belts are tightening at Amazon, compounding interest in making Alexa a strong revenue source.

But while Google Assistant and Google's experimental Bard chatbot currently feel like different products with different uses, Amazon has dreams of uniting its generative AI efforts with its struggling Alexa business. Google, for example, has shut down third-party Google Assistant smart displays and reportedly shifted Assistant manpower to Bard. And the lack of evolution has left voice assistants surrounded by uncertainty.

While voice assistants initially seemed to be a convenient, futuristic way to get information and perform basic tasks, they have barely graduated from that role.

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